Spencer Pratt had a few things going for him when he launched an insurgent campaign to become Los Angeles' next mayor.

He had a heart-tugging origin story that saw him transform from a has-been television star into one of the thousands of residents who lost their home in last year's Palisades fire. He faced an unpopular incumbent in Mayor Karen Bass. He was powered by a vigorous social media presence and an angry electorate thirsty for change.

He was able to capitalize on those conditions to outraise his main rivals, Bass and city council member Nithya Raman, and transform his candidacy from an afterthought into a national story. Running as a Republican in a super-blue city like L.A. put him at an automatic disadvantage — one that might have been extremely difficult to overcome in the end. But the Pratt posse started to feel like a bona fide movement the more it thundered on, the type of revolt against the old guard that in previous eras led to the passage of Proposition 13 and the recall of Gov. Gray Davis — the type of movements that forever alter California politics.

Pratt, however, faced an apparently insurmountable obstacle.

Pratt.

With almost all votes counted, he's going to finish in third place with about 26% of the electorate — the same slice Donald Trump received in 2024 — while Bass and Raman proceed to face each other in November. Political strategists will teach his failed attempt to their clients as a cautionary tale of how a candidate blew every advantage they had when they couldn't afford to lose one.

Pratt's first mistake was thinking that Angelenos wanted a campaign of wanton rage. Yes, many residents are furious at the state of the city. Yes, they want change. Yes, the angry Angeleno archetype is a real phenomenon that flares up in local elections to smack back at the powers that be.

But L.A. is not MAGAlandia — running from the right on apocalyptic, whiny messaging will only get you the few Republicans that remain in the city and some disaffected liberals. Pratt didn't run as a MAGA candidate, but it's hard to say he didn't run like one — even as he swore he was running for everyone.

He took every opportunity to ridicule progressives in a city where four democratic socialists sit on the city council, one of them — Raman — has a good chance of becoming the next mayor, and five of the six candidates endorsed by the local chapter of the Democratic Socialists of America either won outright or are moving on to the general election.

Instead of making overtures to that side of the populist coin, Pratt recorded videos obsessing over Bass' trip to communist Cuba in the 1970s, a well-known fact he treated as revelatory and which made Pratt sound like he was stuck in a John Birch Society meeting circa 1965. His dismissal of Raman as "stupid" and the mayor as "Basura" — trash — came off as facile juvenilia at a time when we already have the Big Juvenile Delinquent running things in the White House. Ridiculing homeless people as "zombies," "vagrants" and "bums" only riled up the worst elements of the city and turned off anyone with a heart.

Pratt undoubtedly attracted votes from a good amount of non-MAGA people fed up with various problems afflicting L.A. But many of the supporters who brayed the loudest on his behalf were the same people already doing daily propaganda on social media for a failed, hate-filled president and his baleful cronies.

Pratt acted like he believed the AI-generated videos created by fans that cast him as a comic-book hero was real life instead of forgetting that he was a novice trying to take on two experienced politicians. While Bass and Raman trekked across the city during the primary, Pratt limited his public appearances mostly to the Westside and random encounters with supporters he posted on social media. The few times he appeared outside those safe spaces came off as safari expeditions in a mysterious city the 42-year-old lifelong Angeleno obviously didn't know.

Take the South L.A. block party he hosted last month. Instead of having something thoughtful to say about the state of Black L.A. or how its political leaders continue to neglect the region, all Pratt seemed to take away from that afternoon was that it was in the territory of the Rollin' 60s Neighborhood Crips, a detail he shared ad nauseum on social media and to the press — as if kicking it with gang members would fix L.A. or gain him any votes or grant some kind of street cred.

That self-centered cluelessness ended up torpedoing Pratt's best campaign moment. In the one debate he participated in, Pratt put Bass on the defensive, turned Raman into a tongue-tied mess, kept his answers sharp and relatable, and even earned the praise of the moderators. He should've demanded more gatherings like that to flex his mastery of television cameras, make his case to as many Angelenos as possible and showcase the self-proclaimed Pratt Daddy as someone willing to take on hard questions anytime, anyplace, from anyone.

Instead, Pratt declined an invite to their only other scheduled debate and never bothered with the forums civic groups across the city held in order for their members to hear from candidates. Instead, Pratt flew out to New York the week before election day to appear on Fox News.

Sticking to largely sycophantic media who lobbed softball questions hardened his ceiling. Pratt needed to proselytize — not preach to the choir.

The thing is, Pratt made some strong points about the inefficiencies of L.A.'s political status quo and the outrage that is having tens of thousands of people live on our streets. And there's something appealing about an outsider crashing City Hall, which is way too beholden to sclerotic lifers who can be as clueless about what the city needs as Pratt turned out to be.

Instead, he platformed people who saw L.A. as a hellhole — or "s---hole," as Trump likes to call certain places. It was hard to see what some of Pratt's loudest and most strident supporters actually thought was worth preserving in the city — but not why they felt he was their man.

In the wake of his loss, Pratt sure hasn't push back against unfounded claims by too many of his followers and Trump, Vice President JD Vance and House Speaker Mike Johnson that Democrats somehow rigged the election against him. Quite the contrary, Pratt has insinuated on social media that they're onto something.

That last point reinforces the ultimate reason Pratt could never become L.A.'s next mayor: He really doesn't believe in L.A.

Angelenos don't mind haters — it's the type of city that frustrates residents even on its best days. But one insult residents won't brook is someone who doesn't have confidence in better days ahead for the city no matter how dire things may be.

Angelenos can spot a phony from far away — and Spencer, you're turning out to be phonier than the fake drama on any of the television shows you ever appeared in.

You vowed to leave L.A. if you didn't win the race for mayor. Maybe you should stay and try to righteously pressure Bass and Raman to make much needed changes. If you do, urge your followers to do the same instead of them pouting and sitting out the mayor's race.

But if you don't, well, maybe you never really loved L.A. as much as the City of Angels, warts and all, deserves. And you kind of need to really love L.A. to really fix what ails it.

Step up, or step outta town.

____

©2026 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content Agency, LLC.