Farmers Insurance out as Torrey Pines golf tournament's title sponsor following this year's event

Ryan Finley, The San Diego Union-Tribune on Jan 9, 2026

Published in Golf

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SAN DIEGO — San Diego’s PGA Tour event will have a new name starting in 2027.

Farmers Insurance’s sponsorship of the annual tournament at Torrey Pines Golf Course will end after the 2026 event. The insurance company has been the title sponsor of the tournament since 2010.

The news, first reported by Golf Digest, was largely expected. Sports Business Journal reported two years ago that Farmers Insurance had told the PGA Tour it would not renew its sponsorship agreement when its contract ended in 2026.

And on Dec. 1, Farmers was announced as a “founding partner and official insurance partner” of TGL, the indoor golf league co-founded by Tiger Woods.

San Diego’s PGA Tour events have gone by different names over the years: the San Diego Open (1952-54), the Convair-San Diego Open (1955-56), the San Diego Open Invitational (1957, 1959-67), the Andy Williams-San Diego Open Invitational (1968-80), the Wickes-Andy Williams San Diego Open (1981-82), the Isuzu-Andy Williams San Diego Open (1983-85), the Shearson Lehman Brothers Andy Williams Open (1986-87), Shearson Lehman Hutton Andy Williams Open (1988), Shearson Lehman Hutton Open (1989-90), Shearson Lehman Brothers Open (1991), the Buick Invitational of California (1992-95) and the Buick Invitational (1996-2009).

But it may be best known as the Farmers Insurance Open, given the sponsor’s 16-plus-year history with the tournament at the picturesque Torrey Pines course.

“Farmers Insurance has been a tremendous sponsor of the PGA Tour, and we cannot thank them enough for their support of the Farmers Insurance Open over the last 17 years,” the PGA Tour said in a statement.

This year’s Farmers Insurance Open will run from Jan. 29 to Feb. 1. The tournament is returning to a Thursday-through-Sunday schedule after running Wednesdays through Saturdays in recent years.

The last four Farmers Insurance Open champions — Harris English (2025), Matthieu Pavon (2024), Max Homa (2023) and Luke List (2022) — have all committed to play in this year’s tournament. So have two-time Farmers champion Brandt Snedeker (2012, 2016) and San Diego natives Charley Hoffman and Michael Kim.